Lena Hoschek

Petticoat and punk, dirndl blouses and tattoos: Lena Hoschek has created her very own style for self-confident women. Stars like Katy Perry and Charlotte Roche wear pieces from the collection of the young Austrian who is just as pleased when her dresses and blouses turn up at a farmer's ball. With a focus on a feminine silhouette, fashion by Lena Hoschek is never run of the mill - it is no coincidence that the designer studied under Vivienne Westwood. Every piece has its own individual style, ennobled with lots of loving details. You can see for yourself at her studio in Vienna's Spittelberg area that the graduate of the Hetzendorf Fashion School opened in October of 2008. Copyright: Lupi Spuma/Karin Lernbeiss