EAH! Pop-Up Store
The EAH! Pop-Up Store is an initiative of designer Eva Anna Hekking, founder of EAH! and NV Zeedijk, a dynamic organization which purchases properties in the center of Amsterdam. Hekking restyled the place into a creative ‘underground' exhibition versus shop-space. In a minimum of time she selected several fashion designers, young graduated artists from the Rietveld Academy and young designers from the Design Academy Eindhoven to present, promote and sell their work. Together they represent the kick-off of a creative stage for improving the image of the Zeedijk area. The pop-up store is a property of 135m² and offers room for a strong combination of design, art, brands and talent. As curator, EAH! approaches various sponsors and talent from her own network. In the EAH! pop-up store you will find Replay denim jeans customized by the designers. Furthermore famous shoe designer Fred de la Bretoniere is sponsor of this project and The Zantman Group offered the latest handmade red carpet dresses of Percy Irausquin under the name PRC. To give it all a Chinatown flavor, the Dun Young department store provides cool Chinese objects. On top of it all, Ebretti scooters offered a scooter pimped by a designer.