"How do you work,?" asks the interested customer who, in this text, is simply an invention. "I tell stories about colours and fabrics," says Goyagoya. "And why do you do that?" She says: "I like to tell stories ... but not only that." She also invents. And discovers. And transforms the stories into clothes. "Emotion transformed," she says, "my world of experience." Elena Zenero Hock is Goyagoya, dreams made into dresses, experience in tangible form. The playful collection is reminiscent of the wardrobes that film stars from long ago once wore. Elegant and wearable, and the imaginary customer sits down, reassured, on a cushion bearing the word "Freud". "Creating ideas isn't a linear process," says the designer and the customer looks instinctively at the seams. But they don't come undone and, yes, they are straight and they bring beautiful fabrics and emotions together in a further-reaching symbiosis. Not completely free of the influence of current trends, maybe, but also going way beyond dreams.