In a building in Zürich-West,namely that of the former Maag cogwheel factory, the Freitag brothers produce over 120,000 bags and accessories every year from recycled materials taken from the streets - used, exhaust-stained truck tarpaulins, the inner tubes of bicycle tires, old safety belts and air-bags. All this is transformed into absolutely unique items - trendy, functional, waterproof, robust.
In fact, it was Zürich-West itself that inspired the Freitag brothers to make bags out of truck tarpaulins in the first place, thanks to the colorful trucks that trundle through the district on the transit route every day.
You find a stylish bag even at the Museum of Modern Art in New York City.
NEW: the second FREITAG REFERENCE line for medialites and urbanites is here.
Close to the Freitag Store you'll find the viaduct arches with trendy shops, restaurants and the first covered market hall.